Bloom for Mums

1 in 5 mothers experience postnatal mental health difficulties. Most never tell anyone. Bloom is a warm, anonymous companion — built so no mum has to whisper her hardest thoughts into the dark alone at 3am.

• Talk to Bloom — AI peer-support companion, available 24/7. Not a therapist or crisis line.
• 2am Club — anonymous community rooms for the moments no one else is awake
• Calm Tools — gentle self-help tools (4-7-8 breathing, grounding, unsent letters)
• Personal mood notes — a one-page summary you can choose to share at an appointment
• Crisis signposting — Samaritans, PANDAS, NHS 111, 999, always one tap away
• Anonymous by design, no account required

• Designed with reference to UK perinatal mental-health best practice
• Designed as a peer-support companion — not a medical device, screening tool, or diagnostic tool
• UK GDPR-compliant by design; anonymous, no tracking, no advertising
• ICO Registration No. ICO:00014027338

Bloom is independent and not affiliated with, endorsed by, or partnered with the NHS, NICE, RCPsych, MBRRACE-UK, Samaritans, PANDAS, Sands, Tommy's, ARC or MMHA. Charity names and helpline numbers are listed for signposting only.

Bloom is free at the point of use for every mum. We aim to sustain the work through NHS Trust licensing, ICB commissioning and charitable partnerships — never advertising, never selling data.

Pilot conversations welcome. Email hello@bloomformums.com — we aim to reply within 10 working days. This inbox is not monitored for emergencies; in an emergency please call 999 or NHS 111.