Cookie Notice

Version 1.0 · Last updated 28 September 2026

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1. About this notice

This Notice applies and explains the cookies and similar technologies used on bloomformums.com and in the Bloom for Mums app (“Bloom for Mums Platforms”). It supplements the Privacy Notice.

2. What are cookies?

Bloom for Mums Ltd (also referred to as “we” or “us”) uses cookies on the Bloom for Mums Platforms. A cookie is a very small text document, which often includes an anonymous unique identifier. Cookies are created when your browser loads a particular website. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website’s server. Find out more about the use of cookies on allaboutcookies.org.

3. What cookies do we use, for what purposes and how long are they stored for?

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our Platforms. These essential cookies are always enabled because our website won’t work properly without them. You can switch off these cookies in your browser settings, but you may then not be able to access all or parts of our website.

Analytics cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our Platforms when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie / storagePurposeTypeDuration
__cf_bm (Cloudflare)Bot detection and DDoS protectionStrictly necessarySession
bloom-sessionStores your randomly generated flower nickname for the current sessionStrictly necessarySession
bloom-consentRecords your consent choicesStrictly necessary12 months
__dplSupport core functionality, such as maintaining application state or platform featuresStrictly necessarySession
session-idStores a unique session identifierStrictly necessarySession
_ga_8RJ1QX9LRGCollect analytics data (Google Analytics)Analytics1 month
_gaCollect analytics data (Google Analytics)Analytics1 month

4. What we do not use

We do not use advertising cookies, social-media trackers, or fingerprinting.

5. Your choices

Strictly necessary cookies are required for the Platforms to work and cannot be disabled.

You may adjust, at any time, your cookie preferences here.

In addition, you can manage cookie settings or clear cookies at any time via your browser settings. Methods vary for doing so, but you can see information about managing cookies at the following links:

6. Contact

The data controller for your personal data is Bloom for Mums Ltd. If you have questions about this Cookie Notice or wish to contact us for any reason in relation to our cookies use, please contact us at hello@bloomformums.com.