Mums supported (demo)
Last 90 days, anonymous
4,217
unique anonymous sessions — demo figure
Self-reported felt better (demo)
Optional in-app feedback
78%
said Bloom helped them feel less alone — illustrative only
Crisis signposting (demo)
Samaritans / 999 / SHOUT
312
warm referrals — demo figure
Personal reflections downloaded (demo)
Mum-owned journal exports
889
personal journal PDFs — demo figure
Health equity reach
% of sessions in priority languages (MBRRACE-UK)
English62%
Urdu9%
Polish7%
Arabic6%
Bengali5%
Somali4%
Other7%
Engagement by tool
% of users who used each feature
Talk to Bloom (AI peer support)88%
Calm Tools (breathing, grounding)71%
2am Club (anonymous community)54%
Mood Journal49%
Personal reflections export28%
Safety & assurance (demo)
Illustrative figures only — Bloom is a peer-support companion, not a medical device
100% of L3/L4 messages received crisis signposting within the same response (demo)
0 incidents of unsafe AI output in internal review (sample n=500) (demo)
<1.2s median AI response time (demo)
0 personally identifiable data fields stored